About

About Me

I am a NN/gcertified user experience designer specialist based in Yorkshire and have over a decade of rich experience in both the public and private sectors.

I design digital experiences that deliver business goals

With years of experience in user experience and interaction design I have skills needed to understand user needs and client goals. I have worked with local businesses and large multinationals, from private companies to local and national government.

I’ve spent my career working across different areas of design from front-end web development in the early days of the world wide web and the first dot-com boom, to content design for landing pages, email campaigns and to user experience (UX) and user interface design. My current area of focus is designing useful and delightful digital experiences that are accessible to all. Now in the age of generative AI I’m exploring how we can harness new technologies for the good of humanity.

Whether you’re a small business looking to get started online or a large company wanting to develop your UX maturity I can give you the kind of targeted help your business needs to exceed your goals.

My Skills

My skills honed over a decade of experience complement my strengths. I’m a critical thinker with unending curiosity, a confident collaborator and communicator and a passionate advocate for users.

Design Thinking

Field Studies and User Interviews

Workshop Design and Facilitation

Personas and Empathy Mapping

Journey Mapping and User Flows

Paper Prototyping and Wireframing

Interactive Prototyping

Usability Testing

Experience

2023–Present

Accenture

Digital Product Design Specialist

So far I’ve helped a global mobile and broadband provider to understand how they can improve their digital purchasing journeys to increase conversions and exceed their targets.

2021–2023

Infinity Works

User Experience Consultant

Working a major UK supermarket I was directly involved involved in the overall design and launch of a major new loyalty scheme. I was also specifically responsible for the design of a number of features unique to their proposition.

2016–2021

Sitekit Systems / Condatis

Senior Digital Consultant (Digital Identity)

Responsible for client-based user experience design. Notable clients included Department for Work and Pensions, Mastercard, NHS England and NHS Improvement. I was responsible for exploring each of these unique and cutting-edge digital identity experiences.

2012–2016

Sitekit Solutions

Senior Digital Consultant (Healthcare)

Bringing value to NHS healthcare commissioners and both NHS and private primary and secondary care providers, I was responsible for working directly with our customers, defining user journeys, information architecture and content direction across their internal and external digital footprints.

2012–Present

DigitalDotFactory

Founder and UX Designer

Founded digitaldotfactory.com. A small agency focused on quickly and cost-effectively unlocking online customer interactions for small businesses across Yorkshire.

2006–2012

Barnsley Primary Care Trust,
Barnsley CCG,
South West Yorkshire NHS Foundation Trust

Web Developer

Digital experience lead for various local primary care and commissioning organisations. I had responsibility for design, implementation and ongoing management of multiple internal and stakeholder facing websites for the local NHS commissioning organisation, community and mental health providers in the area and a number of associated care networks and organisations.

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